Do you provide pre‑engagement audits?

Yes, Edward Langer Marketing & Consulting offers comprehensive pre-engagement audits designed to give business owners immediate clarity on what’s working, what’s underperforming, and where the biggest opportunities lie. These audits are an essential first step for any client considering a more strategic marketing investment—and they’re tailored to uncover both quick wins and deeper structural gaps.

The audit typically includes a detailed review of your website performance, ensuring that load times, structure, calls to action, and mobile responsiveness meet current standards. From there, a full SEO analysis is conducted, evaluating both on-page and technical elements, as well as backlink quality and keyword alignment. Your Google Business Profile is also reviewed to assess local visibility, reputation management, and consistency of business information.

Beyond web presence, the audit extends to content and analytics infrastructure. That includes evaluating how your existing blog posts, landing pages, or email content are performing—and whether your tracking setup (e.g., Google Analytics 4, Google Search Console, tag management) is properly configured to measure results accurately. Ad accounts—such as Google Ads or Meta Ads—are assessed for targeting, structure, and return on spend.

Where applicable, gaps in CRM systems and marketing automation are also identified. These areas are addressed using the HeavyDutyAdvertising.com (HDA) platform, which allows for the rapid deployment of lead capture, nurturing, and follow-up systems that align with your customer journey.

This pre-engagement audit not only builds trust and transparency—it lays the groundwork for smarter strategy. Clients walk away with actionable insights, a clear roadmap, and the confidence that every next step will be built on data, not guesswork.