How do you report results?

At Edward Langer Marketing & Consulting, reporting is built for clarity, accountability, and action. Clients get access to live dashboards that show real-time performance metrics across traffic, search rankings, paid ads, form submissions, calls, and other key lead indicators. These dashboards are fully integrated into the HeavyDutyAdvertising.com (HDA) platform, so data flows seamlessly from campaigns and automations into centralized, visual reports.

We understand that not all clients want to dig into the data daily—which is why we also deliver monthly executive summaries. These reports don’t just show the numbers—they translate data into insights. You’ll see what’s working, what needs attention, and what actions are being taken next. Every summary is paired with strategic recommendations, making it easy to align marketing results with business decisions.

Our reporting covers a full range of performance areas: organic traffic, keyword rankings, ad spend and ROI, lead volume, cost per lead, call recordings, and even revenue proxies where possible (e.g., estimated value per lead or pipeline stage conversion). This gives you a full-funnel view from first click to closed opportunity.

Because HDA tracks both marketing engagement and sales interactions, we can attribute results to specific campaigns, channels, or automations—closing the loop between awareness and revenue. That level of insight helps you make smarter investment decisions and continuously improve performance.

In short, we don’t just report for the sake of it—we report to drive smarter actions and keep every dollar accountable.