Heavy Duty CRM offers fully customizable dashboards that let you visualize and track the most critical KPIs for your repair shop—from lead sources and appointment conversion rates to revenue, form submissions, campaign performance, reviews, and more.
Beyond pre-built widgets, the platform supports Custom Metrics, allowing you to define your own KPIs with formulas—for example, conversion rate from form fills to booked appointments or ROI per campaign. You can pull data from multiple sources and display it as percentage, currency, or trend charts directly in your dashboard.
This flexibility is perfect for shop owners who want meaningful, actionable data—not just numbers. With Custom KPIs, you can align your dashboards to what matters most, whether it’s tracking seasonal traffic, technician productivity, or return visits.
Plus, dashboards are dynamic and interactive—updating in real time so you always see current performance. This visibility ensures decisions are always based on live data, not lagging reports.
In short: HDA equips you with actionable insights custom-built for your operations, giving you clarity and control over your business performance.
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