How do you price projects?

At Edward Langer Marketing & Consulting, pricing is designed to be transparent, fair, and aligned with clear deliverables. Website projects are typically scoped as fixed-fee engagements, meaning you receive a detailed quote upfront based on your specific needs—such as number of pages, features, integrations, and content requirements. This ensures there are no surprises along the way and gives you a clear understanding of both costs and outcomes before any work begins.

For ongoing services such as SEO, paid ads, and marketing automation, we offer monthly retainer packages. These retainers are structured around well-defined activities and performance goals—such as content creation, campaign management, reporting, and optimization tasks. Whether you're focused on growing organic traffic, scaling ad campaigns, or building automated lead funnels, each package includes a consistent scope of work and reporting cadence.

We don’t believe in vague deliverables or open-ended billing. Every engagement—whether it’s project-based or monthly—includes clear expectations, timelines, and success metrics. There are no hidden fees, upsells, or bait-and-switch tactics. If additional work is requested outside of scope, it’s always quoted and approved separately before moving forward.

All pricing is custom-tailored based on your business goals, market complexity, and internal capacity. Whether you're starting with a foundational setup or scaling an already mature system, we’ll help you choose a path that balances results with return on investment.

Ultimately, our pricing model reflects our core values: strategy-first thinking, outcome-based execution, and long-term partnership.