How do you track ROI?

Clear ROI Tracking, So You Know What’s Working

HeavyDutyAdvertising.com provides full-funnel tracking to help you see exactly where your leads and revenue are coming from. We use tools like UTM parameters, call tracking, and form attribution to connect each contact to the campaign, channel, or keyword that generated it. This gives you unmatched visibility into your marketing ROI—no more guessing.

Attribution Across Every Channel

Whether a lead clicks on a Google ad, fills out a website form, or calls after seeing a Facebook campaign, we track and tag that contact with its original source. UTMs help us follow users across email, ads, and organic traffic, while dynamic call tracking ties phone leads back to specific ads or web pages. Everything is logged automatically into your CRM inside the HDA platform.

Dashboards That Show Real Business Impact

Our live dashboards break down performance by channel, showing you which campaigns are driving calls, bookings, reviews, and high-value opportunities. You’ll see how many leads each source produced, what stage they’re in, and how far they’ve progressed—giving you a clear picture of what’s working and what needs adjustment.

Revenue Proxies and Pipeline Visibility

Even if you don’t close deals instantly, we track revenue proxies like booked appointments, submitted VINs, and qualified leads. Combined with status tracking and lead source data, this gives you a full view of your pipeline health—so you can forecast outcomes and confidently reinvest in what’s producing results.

Confident Decisions Based on Data

With everything measured and visualized in one place, you’re empowered to make smarter marketing decisions. Know which ads deserve more budget, which campaigns need tweaks, and which channels deliver the best return. We make sure your marketing isn’t just active—it’s accountable.