What’s the difference between a website and a funnel in HDA?

In the Heavy Duty CRM, websites serve as your multi-page online hub where customers can explore your services, credentials, and blog content. They're great for SEO, brand storytelling, and building trust. Meanwhile, funnels are streamlined, goal-specific sequences designed to guide visitors toward a single action—like booking a service or signing up for an offer.

Websites include multiple pages—like About, Services, Contact—each rich with detail and crafted to build authority and engagement. Funnels, on the other hand, typically have only a few steps, with highly focused design and copy that minimizes navigation and maximizes conversion.

You can deploy both strategically within HDA: use your website to attract organic traffic and build credibility, then direct visitors to a targeted funnel when you're running a promotion or booking push. It's common to use SEO blogs on your website to drive traffic into a funnel for lead capture or appointments.

The platform even allows A/B split testing—but only within funnels, not full websites. So funnels offer a keen edge for optimizing conversions, while websites give broader storytelling and SEO utility.