Is HDA compliant with messaging regulations?

Yes—Heavy Duty CRM includes foundational tools to support compliance with Canada’s Anti-Spam Legislation (CASL). Every commercial electronic message (CEM), including SMS, must meet three main requirements under CASL: consent, identification, and a valid unsubscribe mechanism. ([turn0search0], [turn0search2]) HDA automatically appends opt-out language—like “Reply STOP to unsubscribe”—and includes sender identification (brand name and contact) to each message, helping you meet the identification and unsubscribe requirements seamlessly. ([turn0search6], [turn0search13])

However, CASL’s consent requirement is strict: express consent (opt-in) is required for SMS—even when customers have agreed to email marketing, that does not automatically extend to text messaging. You must document when, how, and why consent was obtained (e.g., via a form, check box, or text opt-in). ([turn0search2], [turn0search12]) HDA doesn’t automatically collect or validate consent—you’re responsible for collecting it properly and keeping accurate records.

Implicit consent can apply only in limited situations under CASL. For example, if a customer made a purchase in the last two years, or if someone inquired within the past six months, implied consent may apply—but it’s time-bound and requires proper tracking. ([turn0search7]) Importantly, HDA doesn’t manage these time limits automatically—you’ll need to ensure your workflows respect consent expiry or renewal.

HDA does support bilingual compliance: it allows inclusion of both English and French opt-out keywords (e.g., “STOP” and “ARRET”), which is especially important if you're messaging customers in Québec or across Canada. ([turn0search5])

In summary: Heavy Duty CRM simplifies key CASL requirements by handling identification and opt-out mechanisms—but collecting valid consent, tracking consent types/dates, and honoring language requirements are still your responsibility to ensure full compliance under Canadian law.