Can we A/B test landing pages?

Absolutely. Heavy Duty CRM supports A/B testing exclusively within funnels. This means you can create two or more variations of a landing page—altering headlines, images, CTAs, or layouts—and split your traffic between them to test which performs best.

This split-testing helps you optimize metrics like form submissions, click-through rates, or appointment bookings. You can review side-by-side data to understand what messaging or design resonates most with your audience.

What you can’t A/B test are regular website pages—only funnel steps offer this functionality. So for conversion optimization, you’d replicate the page inside a funnel and let it run variations against each other.

This makes funnels especially powerful for promotions or lead capture campaigns—you get control, insights, and better results with minimal extra work.