How do you keep AI answers accurate and safe?

At Heavy Duty Advertising, accuracy and safety in AI-generated responses start with transparency. Every response from our Conversation AI comes with metadata—showing you the original prompt, identified intent, and the underlying data source, such as FAQs or knowledge base content. This lets you trace the response logic and ensures you can tweak or correct AI behavior in real-time. You get full control.

We also encourage rigorous training using the built-in tools. You can feed the AI accurate answers via custom responses or by crawling relevant web pages or documents, like a service FAQ page. The bot constantly improves as it learns from more content and feedback.

Because context matters, we combine AI with human oversight. You can review AI-generated messages before they go live, edit content instantly, or set conditions so high-stakes conversations get a live human fallback. This layered approach reduces errors and ensures brand-appropriate responses.

Moreover, our AI Employee suite includes structured workflows that limit context drift. AI operates within pre-approved content areas—like service definitions or shop hours—so it doesn’t hallucinate or stray. For complex tasks (like legal or compliance answers), we recommend manual intervention for accuracy.

In short, our strategy balances AI efficiency with accountability: transparent prompts, editable sources, human fail-safes, and domain-specific training—all designed to keep your AI responses safe, accurate, and on-brand.